Well presented, quality business cards los angeles help you, as a business owner, create this vital first impression. A poor quality card can damage your company’s image, so choose a printing supplier that offers good service and you should get away with it.
How can we try to correct the problem of “quality” by using plastic cards?
The price of plastic business cards differs greatly among online print providers. Most printers offer a design service whereby it is the buyer’s responsibility to identify and select a relevant design, complete all other card details and possibly download a logo before proceeding to checkout, even before contact has been made. This is appropriate for certain types of companies, such as the profession of mobile hairdresser, taxi drivers, electricians, etc. where a “quality image” is often not so important to get work. A simple and well presented business card with a quality design is often all that is needed in many cases.
However, a small to medium-sized company, like any first-class company, will want to create an immediately recognizable quality brand that can be produced to cover all of the company’s marketing materials. In these cases, brand and color consistency across the entire commercial stationery product line is vital to preserve the company’s image.
Plastic business cards can be produced as a first step to move from a single or two-coloured business card to something that looks like a quality design.
How is a plastic business card produced?
Essentially, it is produced using 2 sheets of laminate comprising one front and one back of a regular card. Laminated cards differ from the plastic pouch often used with the typical office laminating machine, which uses a much thicker laminate. The lamination of quality cards is measured in microns and is invisible to the naked eye. The main way to check if the card is laminated is to try to tear a card in half, or simply rub the ink.
Matt and bright lamination are the main processes offered by suppliers, depending on your design needs. Some people choose to laminate one side only, and leave the other side of the card plain, but the normal process is to laminate both sides. Whatever you hear, it’s actually a mistake to write on plastic cards is a problem, just take a biro and try it! The ability to write on the card has advantages for some users, such as adding names to membership cards, etc.
Laminated cards are much prettier than ordinary unlaminated cards. Another huge advantage is that the laminate process improves colour and your design, thanks to its reflective power.
Are the plastic business cards of all suppliers similar or do they differ in any way?
Unfortunately, they can be very different. If you see the prices of plastic cards that seem too good to be true, it is possible that the supplier used a thin card, often not much thicker than paper, and then laminated it with a thicker, cheaper laminate that gives a completely different feel. At the very least, choose a supplier who uses a 350 g/m² card, but ideally a 400 g/m² card that will generally give good results. When a good quality card has been used, a very fine lamination process will complete it perfectly.
What is the main purpose of business card lamination?
The first reason is that of a production barrier that must be overcome.
For example, a simple business card, without the laminate can simply have contact details and few others, which uses a minimum of ink in the process. This will not be a problem for the supplier responsible for having the business card produced. To put a key into the gear, consider that the designer wants the entire back of the business card to be produced in a single process color.
One thing to be stressed at the moment is the fact that plastic business cards are never produced individually in the lithographic process, but produced in “groups” to keep production costs to a minimum for the supplier. As business cards are produced and leave the press, they fall into a single pile.